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The GMAT: An exam with greater profit margins than Apple

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Sixty years since its birth, the spectacular growth of the admissions exam mirrors the rise in popularity of the MBA degree, arguably the most successful educational product of the post-war period.

By John A. Byrne

(Poets&Quants) -- Sixty years ago on Feb. 6, 1954, slightly more than 1,000 people sat down in 100 different places around the world to take a test for the very first time. It was the precursor MORE


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